New data released today by Omdia says that the iPhone 11 has taken the crown of the “world’s most popular smartphone” from the iPhone XR. According to data, Apple shipped 19.5 million iPhone 11 devices in the first quarter of this year.
For those unfamiliar with Omdia, the research company was founded after the “merger of the Informa Tech research department and the acquired IHS Markit technology research portfolio”.
The report explains that despite the impact of COVID-19, iPhone 11 shipments in the first quarter of 2020 were 6 million units higher than iPhone XR shipments in the first quarter of 2019:
Despite the devastating effects of corona virus on consumer demand, Apple’s iPhone 11 shipments in the first quarter of 2020 exceeded the total number of iPhone XR shipments in the first quarter of 2019 by almost 6 million units.
The graphic from Omdia shown above underlines the massive lead that the iPhone 11 has compared to other smartphones on the market. As you can see, the iPhone 11 slightly outperformed other Android and iPhone devices over the quarter, similar to the iPhone XR last year. It is also noteworthy that four iPhone variants are among the top 10:
This represents a significant improvement in corporate performance since the first quarter of last year, when the iPhone XS and XS Max weren’t among the top 10 models. The iPhone XR was the only new model that appeared in the top 10 at that time. This year, however, all three newly released models reached the top 10.
Omdia analysts praise the price balance that Apple has with its current iPhone product range. The new iPhone SE costs $ 399, followed by the iPhone XR for $ 599, the iPhone 11 for $ 699, the iPhone 11 Pro for $ 999, and the iPhone 11 Pro Max for $ 1,099.
You can read the full Omdia report below:
The iPhone 11 outperforms the iPhone XR and becomes the world’s most popular smartphone model in the first quarter
The Samsung Galaxy S20 Plus 5G is the leader among 5G smartphones
LONDON (May 26, 2020) – In the contest for the world’s most popular smartphone, Apple appears to be the only contest that Apple currently has. Apple itself takes over the mantle of the iPhone XR model in the first quarter.
Apple shipped 19.5 million iPhone 11s from January to March, according to the Omdia Smartphone Model Market Tracker Q1 & # 39; 20 report. Despite the devastating effects of corona virus on consumer demand, Apple’s iPhone 11 shipments in the first quarter of 2020 exceeded the total number of iPhone XR shipments in the first quarter of 2019 by almost 6 million units.
‘For more than five years – even under changing conditions in the mobile phone market and in the global economy – one thing has remained constant in the smartphone business: Apple has taken either first or second place in Omdia’s global model mailing ranking,’ said Jusy Hong, director of smartphone research at Omdia. “Apple’s success is the result of its strategy of offering relatively few models. This has allowed the company to focus on a small number of products that appeal to a wide range of consumers and sell in extremely high volumes. ‘
The iPhone 11 hits the sweet spot of the smartphone
Apple has managed to find the right balance between prices and functions for the iPhone 11 and ensure the attractiveness of the smartphone.
To start, the iPhone 11 cost $ 50 less than its predecessor, the iPhone XR. Despite the lower price, the iPhone 11 has a dual camera setup, which is a significant upgrade compared to configuration with a lens for the iPhone. This improvement was extremely attractive to consumers and resulted in an increase in sales.
With 6.8 million deliveries in the first quarter, the Samsung Galaxy A51 took second place in the ranking of smartphone models. Samsung also maintained second place this year by successfully replacing last year’s No. 2 model, the Galaxy J4 Plus.
Chinese OEM Xiaomi achieved the most striking performance in the first quarter. The Xiaomi Redmi Note 8 and Redmi Note 8 Pro smartphones came in third and fourth place with 6.6 million and 6.1 million units, respectively. This is the first time that Xiaomi models finished third and fourth in deliveries in the first quarter.
Apple and Samsung models are in the top 10
All four Apple models made it into the top 10. The iPhone 11, iPhone XR, iPhone 11 Pro Max and iPhone 11 Pro came in first, fifth, six and eight.
This represents a significant improvement in corporate performance since the first quarter of last year, when the iPhone XS and XS Max weren’t among the top 10 models. The iPhone XR was the only new model that appeared in the top 10 at the time. This year, however, all three newly released models reached the top 10.
Samsung also placed four models in the top 10. However, the Samsung Galaxy S20 + 5G was the only smartphone from the company’s flagship line to achieve the grade. The other Samsung models in the top 10 were mid-range and low-end devices.
‘The Samsung flagship Galaxy S, launched earlier this year, was put under pressure,’ said Hong. “Samsung’s move to increase the number of models in the Galaxy series has reduced the shipping volume for the individual smartphones. In addition, the increased prices of the new phones have increased the cost of Samsung’s flagship models beyond the area of mass consumer appeal. ‘
Samsung 5G silver stripe
The news for Samsung was much better in the 5G-enabled smartphone segment. The company’s Galaxy S20 + 5G took over the crown among 5G smartphones delivered worldwide in the first quarter.
The Huawei Mate 30 5G and Mate 30 Pro 5G took second and third place. Most Huawei 5G models were delivered to the Chinese domestic market, and deliveries increased sharply with the expansion of the Chinese 5G market. Samsung leads and sells 5G smartphones in most regions where 5G services and networks are available, i.e. H. In the United States, Europe, and some parts of Asia.
With the COVID-19 pandemic, however, this smartphone market is expected to shrink this year. Slowing the pace of 5G expansion is inevitable in many countries.
China is an exception, where the smartphone market has recovered rapidly since March. With aggressive promotions for 5G smartphones by Chinese OEMs, Omdia expects the 5G smartphone ranking to be dominated by Chinese OEMs soon.