BlackBerry is giving up the phone business. You can remember that BlackBerry ended Manufacturing Smartphones in 2016, but it licensed its brand name to the Chinese smartphone company TCL. TCL began pumping out BlackBerry devices, some of which were equipped with QWERTY and some of which were shameless reissues of existing TCL phones. TCL’s Zombie BlackBerry plan didn’t seem to work as well since it’s now dead.
BlackBerry Mobile released an amount today an amicable separation Note on Twitter that TCL’s license for the BlackBerry brand expires on August 31, 2020. At this point, the two companies would go their separate ways. After the agreement expired, TCL “had no further rights to design, manufacture or sell new BlackBerry mobile devices”, although the company would still be able to support existing devices until August 31, 2022. No other manufacturers in line It sounds like BlackBerry phones are finally dead.
We have seen that many smartphone brands have slowly become extinct over the years, but the expiration of a license seems to lead to the unique situation of a clean, critical execution. What happens if there are TCL BlackBerry phones left? Are they buried in the desert?
– BlackBerry Mobile (@BBMobile) February 3, 2020
BlackBerry – back then when the company was called “Research in Motion (RIM)” – was a mobile powerhouse in the early 2000s. The company’s physical QWERTY keyboards and focus on push messaging made BlackBerry devices a favorite of communication-obsessed types of companies. Today’s worries about being dependent on smartphone notifications can be traced back to the time when executives just couldn’t stop checking their “CrackBerries.” Then the iPhone came and changed everything and told people that they didn’t need all of these hardware keys and that more versatile touch screens with software keyboards were the future.
BlackBerry has never really found an answer to Apple’s boom in the mobile market and has stumbled from one “too little, too late” offer to the next. In 2008, the company tried to convert its existing operating system into an all-touch smartphone called “BlackBerry Storm”. However, this was just a quick fix based on an outdated operating system. The company’s first real answer to iOS and Android came when it launched the BlackBerry 10 OS together with the BlackBerry Z10 in 2013. By then, the app ecosystems from Apple and Google had fully established themselves. The Duopoly didn’t have apps and Blackberry 10. Blackberry finally got these apps when it gave up being an operating system manufacturer and switched to Android with the BlackBerry Priv in 2015, but this device was an expensive, poorly built device with a tight, flat hardware keyboard, and at that point you could too Just buy another Android phone.