The HBO Max application is now available for Apple users with apps for iPhone, iPad and Apple TV: Get the app here. HBO Max replaces HBO Now. So if you already have the Now app installed, the next time you update your apps, the App Store will convert it to Max. HBO Max is a service only for the USA.
The HBO Max content offering is a superset of what was available under the Now name, with the same monthly subscription price of $ 14.99. In addition to everything you’d expect from HBO, Max Content includes the full catalog of sitcom friends, Looney Tunes, Studio Ghibli, adult swim shows, and documentation of sexual assault allegations against Russel Simmons (a film previously made for Apple TV + was shot).
Until the start on May 27, HBO had no contracts with Amazon and Roku, which means an app for Amazon Fire Stick or Roku boxes are not available. However, you can download HBO Max on game consoles like Xbox One and PlayStation 4.
HBO Max is available for Apple TV 4K and Apple TV HD. After removing HBO Now on third generation Apple TV boxes, customers with these devices will need to use AirPlay through the phone app if they want to see on a large screen.
HBO Go is completely separate and is not migrated to Max. If you subscribe to HBO through Apple TV Channels, you can download the HBO Max app and sign in with your Apple ID to access all content at no additional cost. If you get HBO through your cable provider, you may be able to use this credential to access HBO Max.
For this, HBO had to renegotiate sales agreements, so the exact conditions vary depending on the cable company and Comcast is not on board. HBO Max is also bundled with selected AT&T wireless plans.
If you don’t have access to HBO Max yet, you can subscribe to the in-app through Apple’s in-app purchase system.
HBO Max is to be integrated into the functions of the TV app such as the Up Next queue and the universal search. However, this functionality still seems to be available. HBO Max content is not directly available on the Apple TV channel. You will be redirected to the installed app.
HBO Max combines all HBO, new Max Originals, content from Warner Bros, Crunchyroll and other WarnerMedia brands as well as a catalog with licensed shows and films. It is the latest addition to video streaming that is dominated by Netflix.
In the past six months, Apple TV +, Disney + and HBO Max have joined the fight as viewers gradually switch to internet streaming and turn away from traditional cable television. NBC streaming service Peacock will make its debut in April.
HBO Max is the most expensive option in the series, priced at $ 14.99 a month, but offers 10,000 hours of content and is the exclusive destination for premium franchises like Game of Thrones, Friends, and Silicon Valley. However, the launch of the service has been criticized for the relative lack of original programming, and none of its content is offered in 4K. HBO Max is also hampered by sales issues when it can’t secure offers for apps on popular platforms like Amazon Fire TV and Roku.
In the future it will be interesting to see how HBO manages, what content is set to ‘normal’ HBO and what is reserved as a Max-Exclusive. On the way to HBO Max, parent company AT&T bought Time Warner worth $ 85 billion in 2018, followed by internal and executive restructuring. The previous head of HBO, Richard Plepler, did not agree with the direction of the company and left the company last year. Plepler has now signed a five-year content creation contract for Apple TV +.
HBO Max is launched as an ad-free service, but plans are underway for a cheaper subscription level, supported by commercials.